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| ANMOL BISCUITS PVT. LTD. |
| | Introduction
Anmol Biscuits came into being
almost a decade back, when Mr. Baijnath Choudhary initiated the setting
up process of the first plant at Kolkata. Anmol, that was started as a
single plant, now has a strong hold in the highly competitive biscuit
market.
Under the seasoned guidance of Mr. Baijnath Choudhary, Mr. Bishwanath
Choudhary, Mr. Dilip K. Choudhary, Mr. Gobind Ram Choudhary and Mr.
Bimal Kumar Choudhary, Anmol has succeeded in maintaining a hold in the
market very efficiently.
Products
Anmol offers its customers a wide variety of biscuits in various
tempting flavors to suit all tastes. The consumers can take their pick
from Glucose Biscuits, Coconut Biscuits, Buttermilk Biscuits, Chocolate
Biscuits, Tea Biscuits, etc.
To make each biscuit delectable, we use high quality raw materials
which include a combination of all-purpose flour, unsalted butter,
baking powder/soda and flavorings. Our list of biscuits are as follows:
Our Brand
Anmol takes pride in being one of the leading biscuit selling brands in
Eastern India. The credit for the establishment of Anmol as a preferred
brand across North and East India goes to its fine-tuned distribution
network. Anmol has witnessed prodigious growth by focusing on
persistence in quality. With the setting up of factories both in
Kolkata and Delhi, the infrastructure and production facilities have
grown threefold. The company now endeavors to explore markets in the
Southern and Western parts of the country, and establishing itself
firmly there.
Quality Commitment
One
of the leading biscuit manufacturers in Eastern and Northern regions of
India, Anmol Biscuits has two state-of-the-art manufacturing units -
one at Dankuni in West Bengal, and the other at Noida, near Delhi.
The
manufacturing units have been equipped with latest modern machineries
available in India, which facilitate in manufacturing uniform quality
of biscuits. The Good Manufacturing Practices (GMP) and the Hazard
Analysis of Critical Control Points (HACCP) that are adapted at our
plants, along with the use of sophisticated packing machines and
materials, ensure that each and every biscuit manufactured never fails
to delight the customers with its taste and freshness. High quality
products are delivered to the customers after undergoing stringent
quality control tests. The quality control tests are done at every
stage of biscuit-making, i.e., inspection of raw materials, process and
post-production goods by qualified personnel at our well-equipped
laboratories.
Also, the quality orientation of the company is
maintained through numerous training programmes organized by the
Management at regular intervals to upgrade and nurture the skills of
the employees towards fulfillment of the QUALITY OBJECTIVE of the
company. In addition to this, our manufacturing units and products are BIS certified and the company is ISO 9001:2000 certified.
Marketing Strategy
Anmol Biscuits Private Limited, the flagship company of the Anmol
Group, boasts of a strong and committed workforce of more than 90 Super
Stockists, 2000 Distributors, 7 Depots and about 3,00,000 retail
outlets. We are a prominent player in the highly competitive biscuit
industry. From the initial capacity of 5 lakh cartons, today we have
managed to expand our production to a whopping 8 lakh cartons per
month. This achievement has been made possible due to the immense
popularity of the brand and its ever increasing demand from the
consumers.
Recent marketing research exercises have affirmed that Anmol Biscuits
is the market leader in almost every district of West Bengal, Orissa,
Bihar, Jharkhand, Jammu & Kashmir, Uttar Pradesh and Uttaranchal;
and is now looking forward to achieve the same in Maharashtra,
Chhattisgarh, Madhya Pradesh, Andhra Pradesh, Rajasthan, Punjab and
Assam.
Social Help
Anmol Biscuits has always stood in the forefront when it comes to
helping the needy. A huge appetite for Indian biscuits is being created
abroad as the World Food Programme (WFP) supplies cartons of 100 gm
packs of fortified glucose biscuits carrying the slogan "Gift of the
Govt. and People of India" to feed Pakistani and Iraqi kids.
Though there are hardly any margins, the volumes and opportunity to
indirectly explore the foreign market is enough to make us bid for
every WFP tender, and especially so when we know that it is being done
for a noble cause.
Office Address
Noida Office
Anmol Bakers Pvt. Ltd.
B2 & 3, Sector – 16, 2nd Floor, (Above U.T.I.Bank)
Noida – 201301
Phone - +91-120-2510407/0755
Fax - +91-120-2512383
Factories
Anmol Biscuits Pvt. Ltd.
Maity Para, Delhi Road, Dankuni,
Hooghly – 712331 (W.B., India)
Phone - +91-33-26590152/0157/0757
Fax - +91-33-26593666
Anmol Bakers Pvt. Ltd.
Plot No – 38A, Udyog Vihar, Surajpur Kasno Road,
Greater Noida – 201306
Phone - +91-120-2569191/92
Fax - +91-120-2569968.
OUR OTHER SISTER CONCERN : MUKUND FOODS PVT. LTD
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